Photo by Philip Salata, ©2018

Photo by Philip Salata, ©2018

 
 

ARATA began in 2017. It is both a Japanese and Italian surname. In Italian it means “plough” while in Japanese it loosely translates to “uncultivated field.” The idea is that ARATA ploughs the uncultivated by developing unconventional art and culture exhibits in the Californias.